Hulu, a joint venture created by Disney-ABC, NBC, and Fox, is one the largest premium video streaming sites in the United States and Japan and the first to license network television content. Their founding vision was to create a premium, longform viewing experience—a big departure from video sites at the time. We helped them evolve what has become the template for online video: minimal design that showcases the content, immersive players, section bookmarks, series playlists, and queues.

Product design, visual design, interaction design, branding